10 Ways to Utilitze Your Customer Information With Permission
By Jennifer Marah As a Professional Speaker, you know Word of Mouth travels fast; keeping in touch with your prospects and previous clients are important. Here are ten ways to use some of the hundreds of contacts to achieve a successful and lasting working relationship with your clients. Thank You / Holiday Cards Letting clients know that you appreciate their business is essential in building a relationship. A wise woman that I know once told me, Be the customer. People who know that you know you care about your business relationships are more willing to refer you. So leave a great first impression, then make a lasting second, third and fourth. References As a speaker, sometimes companies will ask for references for those individuals willing to talk with them about the enlightening seminar you presented to them. Make sure to have those contacts available when you need them, and make sure you contact them regularly to maintain that successful relationship. Testimonials Do you need testimonials for your website or brochures? This is an easy way to use your client information with permission for everyone to see! Targeted Marketing Is there something specific that you had in mind for a particular customer after speaking with them? A seminar or a book you had written that you believe they might benefit from? Make sure they know about it. Sending this information in a personalized letter is a great way to gain a sale. They will know you were involved and listening. Product / Services Releases Take your list from previous book sales or contacts about articles, and use those contacts to send a targeted release to those individuals or companies so they know your new book or service is available. If they loved it before, chances are they will love it again. How many times have you purchased a book or a service just because of the name attached? Ezine or Newsletter Mailings Including your clients on hard copy newsletter mailings is a great way to highlight your work and share your pebbles of information with a sea full of fish. According to spammer guidelines, you can use your current customers and inquires to build your mailing list for Ezines. Remember when sending an Ezine to have an opt-out option so individuals who are not interested can remove themselves from your list. Direct Mail Marketing Sending out a new mass marketing? Make sure to include the contacts you have had consistent contact with before to show them your new look, and remind them of your presence. Needs you may need one day Its always good to keep in contact with clients who may offer services you may one day need. That group of Accountants that you spoke with may one day be needed at tax time! New & Newer Contacts That hot prospect or continual business contact left her company. That might hurt for some businesses, but with speaking, you now have the New and newer contacts! That individuals new company may need a speaker on Leadership one day and eventually so will the old. Building a relationship with the individual that is hired to replace the fist contact is critical to keeping that working relationship. Hosting a Seminar When deciding to host your own seminars, you will need several things. A great location, good content, handouts and yes, attendees! So use those contacts to invite people. The more people that attend, the more money you make! Conclusion Needless to say, your contacts are imperative to the growth of your business. If youre new to the speaking business, dont fret! Your contact list will soon grow to sometimes what may seem like uncontrollable proportions. Article Source: http://EzineArticles.com/?expert=Jennifer_Marah http://EzineArticles.com/?10-Ways-to-Utilitze-Your-Customer-Information-With-Permission&id=399913 discount prescription cheap generic levitra order levitra online online pharmacy
